The realms of beauty and art intersect in an extraordinary partnership between Lancôme and the Louvre, resulting in a stunning makeup collection. Featured in the Lancôme x Louvre campaign are Lancôme’s ambassadors, including Zendaya, Aya Nakamura, Amanda Seyfried, and He Cong, all set against the iconic backdrop of the famous museum’s galleries.
These remarkable women, each a powerhouse in her field, exemplify the myths and stories cast in stone within the Louvre’s revered walls. The museum stands as a boundless source of inspiration for these celebrated figures.
In her role as Aphrodite, Zendaya captures the essence of the Venus of Aries, adorned in an exquisite black gown complete with a flowing cape—an eye-catching shift from her recent roles in Smartwater and Bulgari campaigns. Amanda Seyfried channels the spirit of Diana of Gabies, while the stunning He Cong personifies the elegance of the Venus de Milo. Aya Nakamura embodies the charm of Corine in her striking image.
Since its inception in 1793, the Louvre has served as a haven for artists, allowing them to draw inspiration from the greats of the past. It remains a sanctuary for all creatives, where history meets the present, offering an endless canvas for artistic endeavors.
Lancôme emphasizes this artistic haven by deriving inspiration from nine celebrated sculptures housed within the museum—the Venus de Milo, the Winged Victory of Samothrace, Corinne, the Diana of Gabii, the Nymph with a Scorpion, Echo, Hygeia, the Venus of Arles, and the Sleeping Hermaphrodite.
Each of these masterpieces contributes its distinctive tale, shaping the hues and textures of the makeup line, which is carefully designed by Lisa Eldridge, Lancôme’s Global Creative Director. This partnership underscores the notion that beauty is not rigid; rather, it is a dynamic and evolving narrative. The Lancôme x Louvre alliance merges eras, linking classical artistry with contemporary beauty ideals.
With a history exceeding 90 years, Lancôme seizes this iconic collaboration as a chance to reshape beauty concepts, affirming that both art and beauty are fluid and in a perpetual state of evolution.
