In the October/November edition of Vogue Scandinavia, Suvi Riggs Koponen immerses herself in a whimsical Nordic landscape alongside the iconic Moomins. The visual narrative, captured by Jesse Laitinen and styled by Sanna Silander, reinterprets the essence of childhood memories through the lens of contemporary fashion and Scandinavian aesthetics.
Set in the enchanting environment of Moominworld, the editorial unfolds like a storybook, featuring vibrant forests, charming pastel cottages, and playful elements that blend youthful imagination with high-end fashion. One standout shot features Suvi in a delicate sheer navy gown adorned with crimson feathers, positioned amid tiny hand-painted houses suspended from trees, evoking a sense of enchantment.
Another captivating moment finds her next to the Moomin outside a serene pastel-blue cottage, highlighting the gentle creature’s iconic presence next to Suvi’s sophisticated look. This pairing strikes a perfect balance between nostalgia and modernity, honoring the legacy of Tove Jansson’s beloved characters, which celebrate their 80th anniversary this year.
Since their introduction in 1945, the Moomins have been integral to Nordic culture, growing into a worldwide phenomenon through literature, film, and design partnerships. Today, this family-operated brand continues to embody values of empathy, creativity, and timeless appeal—principles that closely align with Vogue Scandinavia’s commitment to storytelling through fashion.
With hair styled by Linda Lehto and makeup by Ninni Nummela, Suvi’s ethereal look ties the narrative together—demonstrating that fashion has the power to discover beauty in the most unexpected realms.
