04/16/2026
Rare Beauty set to launch Soft Tinted Lip Oils
Rare Beauty is preparing to unveil Soft Tinted Lip Oils

Selena Gomez’s much-admired makeup line, Rare Beauty, is preparing to roll out an exciting range of lip oils. Among the myriad of celebrity beauty brands, Rare Beauty stands out as a favorite among beauty aficionados and makeup fans. This new launch is anticipated to be a quick sell-out, mirroring the success of other offerings from the brand. The Soft Pinch Tinted Lip Oil transitions from a “lip jelly” into a luxurious oil, providing a gentle hint of color with a radiant finish, designed to deliver optimum moisture and comfort for the lips. Infused with both jojoba and sunflower seed oils, it promises to leave lips free from cracks and dryness. Additionally, these lip oils offer customizable coverage: Rare Beauty recommends a single swipe for a subtle tint or applying multiple layers for a vibrant and juicy effect. Available in eight diverse shades, including “Affection,” a rich berry, and “Delight,” a versatile warm rose brown, the Soft Pinch Tinted Lip Oil will retail for $20 USD and will be available for purchase on March 29th via Rare Beauty’s website.

Collaboration of Selena Gomez and Rare Beauty

Introducing the new Soft Pinch Tinted Lip Oil by Rare Beauty

Selena Gomez shines in her Rare Beauty campaign

Selena Gomez radiates beauty for Rare Beauty

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