MAC Cosmetics’ Entry into Sephora Is Official — And Chappell Roan Brought Back a 90s Supermodel Lip Aesthetic
There couldn’t be a more impactful way for MAC Cosmetics to announce its arrival at Sephora.
Making its entrance in Sephora stores on March 2, MAC has enlisted Chappell Roan, their latest global ambassador, for a campaign that blends nostalgic elements with a contemporary vibe. Indeed, the glam factor is on point.
Captured by photographer Richard Burbridge, the campaign also features rising stars Gabbriette and Quenlin Blackwell. The concept is straightforward yet impressive: each model begins with a nearly makeup-free look and transitions into an arresting, fully-glam ensemble. It effortlessly shifts from subtle to striking, embodying the essence of MAC.
The video kicks off with Roan stating, “MAC is culture.” Following her lead, Blackwell asserts, “MAC is for everyone” while Gabbriette emphasizes, “MAC is sensation.” The overall atmosphere is dramatic and moody, paired with the evocative sounds of Portishead’s “Teardrop.” It all works seamlessly.
Let’s discuss the styling.
Chappell Roan’s 90s Lip Trend Revival
Makeup artist Andrew Dahling embraced a quintessential 90s MAC vibe for Roan’s look in the Sephora campaign — and it strikes a wonderfully neutral tone.
Departing from her typical vibrant, theatrical hues, Roan sports a sculpted two-tone lip that harks back to an iconic supermodel backstage aesthetic.
Upper lip: Lip Pencil in Auburn combined with Lipstick in Marrakesh
Lower lip: Lip Pencil in Stripdown mixed with Lipstick in Taupe
The result? A warm, dimensional look that is subtly overlined, offering a stunning frame for her eyes and exuding that sultry “M.A.C mug” vibe. It’s classic while still feeling rejuvenated.
For those who have observed Roan’s fashion transformation — particularly her striking sheer Mugler ensemble at the 2026 Grammys — it’s evident that this campaign showcases an alternate facet of her beauty. At the Grammys, she opted for a bold, skin-baring couture. In this campaign, the emphasis is placed on her lips and gaze. This versatility reveals her ability to transition from avant-garde stage siren to understated 90s glamour effortlessly.
Personally, I find this change refreshing. It’s daring without being overwhelming.
Stunning Looks from Gabbriette and Quenlin Blackwell
Makeup artist Lilly Keys curated equally impressive looks for Gabbriette and Blackwell, incorporating MAC’s beloved nude shades.
- Lip Pencil in Greige
- Lipstick in Fleshpot
- Lipglass in Accolade
The outcome is a chic, barely-there nude that manages to attract attention. Very model-off-duty, yet polished.
- Lip Pencil in Chestnut
- Lipstick in Whirl
- Lipglass in Clear
The combination of Chestnut and Whirl creates a perfect example of rich, brown-toned 90s glamour. The addition of gloss revitalizes the look, affirming MAC’s expertise in these trends.
The Significance of This Move to Sephora
MAC has carved a niche as the brand favored by backstage artists, drag performers, beauty rebels, and supermodels. Integrating into Sephora with a more significant presence marks a pivotal cultural shift.
As Global Creative Director Nicola Formichetti expressed, the transition from minimalism to maximalism encapsulates MAC’s true spirit. It symbolizes freedom, diversity, and unapologetic self-expression.
Roan, who was announced as the brand’s ambassador in December after Doja Cat joined the lineup in September, remarked that collaborating with MAC feels “full circle.” This connection is palpable in the campaign, which appears authentic and personal.
There’s something invigorating about a beauty launch that doesn’t resort to trend-chasing. Instead, MAC chose to celebrate its own legacy: the iconic 90s lip, the bold eyeliner, and the transformative experience.
With Roan in the spotlight? It feels refreshingly rooted in contemporary culture rather than simply nostalgic.
March 2 can’t arrive soon enough.
