Laufey has gracefully entered the upper echelons of fashion, exuding the calm assurance reminiscent of a true artist.
In the featured article of Vogue Scandinavia’s August-September issue, captured by Jason Kim, the Icelandic jazz-pop sensation finds herself in a whimsical garden, reminiscent of a storybook. Nestled amongst verdant foliage, intricate lace, and flowing tulle, she represents a blend of contemporary sophistication intertwined with nostalgic charm.
Stylist Dione Davis skillfully dresses Laufey in a variety of silhouettes—from tailored cream attire to ethereal, layered gowns—while the makeup and hair artistry by Dior’s Peter Philips and stylist Gonn Kinoshita culminates in a look that is both gentle and striking.
This visual narrative transcends mere aesthetics; it serves as an artistic metaphor for her upcoming album, *A Matter of Time*. Laufey expresses, “I feel like a blend of so many influences. The music I create now fully embodies my own genre.” This editorial mirrors that eclecticism: a nostalgic reinterpretation through a modern lens of fashion.
Reflecting on Laufey’s journey, Vogue’s editor notes her evolution—from an obscure artist in Reykjavik to a beloved figure, bolstered by her loyal fanbase. Within just nine issues, she has emerged as Vogue Scandinavia’s definitive emblem of sincerity and creativity.
More than just a simple photoshoot, this story makes a bold declaration: Laufey is not just participating in fashion; she is reshaping it.
