As 2026 unfolds, JISOO stands at the confluence of international pop culture and American fashion, showcasing Tommy Hilfiger’s Lunar New Year 2026 collection prior to its official launch. Vogue Hong Kong has selected the Blackpink member as the digital cover star for January 2026, unveiling the collection through an expertly curated editorial that emphasizes Modern Prep aesthetics.
Featured on the cover, JISOO dons a leather baseball jacket layered over a twill mini shirt dress. With knee-high boots completing the ensemble, the silhouette exudes confidence while steering clear of nostalgia. This representation of Tommy Hilfiger’s signature style has been reimagined for contemporary tastes. Classic preppy styles are streamlined, allowing the fabric and proportions to take precedence.
The Lunar New Year capsule extends this minimalist concept throughout the editorial. Featuring crisp lines, thoughtful color choices, and subtle heritage influences, the designs prioritize simplicity. JISOO’s styling accentuates structure and comfort, echoing her affinity with the brand. “The enduring preppy silhouette is exactly why I’m drawn to Tommy Hilfiger,” she states, reflecting the collection’s underlying theme harmoniously.
In another standout look, the nautical inspiration of the capsule is highlighted. JISOO appears in an ivory quilted jacket paired with a red-and-white striped knit polo, complemented by a black pleated mini skirt and classic loafers. The color palette subtly aligns with Lunar New Year traditions, featuring red in moderation. This is offset by white and black, which ensure a versatile and contemporary appeal.
Throughout the collection, Tommy Hilfiger incorporates knot motifs, symbolizing reconnection and unity. These designs are more than mere decorative elements; they are thoughtfully woven into the garments’ construction and graphics. This approach results in a collection that feels intentional and suitable for various styling occasions.
The editorial’s imagery is captured by photographer Yoon Ji Yong, with fashion direction provided by Iemi Chu. Stylist Choi Ja Young crafts each look meticulously, while hair by Lee Seon Yeong and makeup by Hwang Hui Jung deliver a sleek, refined finish. The production team maintains a clean and understated environment, allowing the clothing and JISOO’s presence to narrate the story.
The Vogue Hong Kong cover positions the Lunar New Year 2026 capsule as not just a seasonal offering but as a progression of Tommy Hilfiger’s Modern Prep evolution that is rooted in tradition yet tailored for today. With JISOO leading the way, the campaign resonates with a global audience that appreciates clarity, self-assurance, and timeless designs reimagined with intention.
