If you’re still envisioning traditional brides and an overly romantic vibe, Jimmy Choo aims to shift that perspective. Their 2026 bridal campaign, titled The Rules of Engagement, features Gabbriette and signifies a refreshing transformation. It’s definitely a timely evolution.
The landscape of weddings in 2026 is evolving. They prioritize individuality over mere perfection. Jimmy Choo captures this change by featuring Gabbriette, a modern icon and soon-to-be bride marrying Matty Healy this year. The campaign clearly conveys the message that contemporary bridal style is all about embracing your unique moment.
Photographed and directed by Mark Kean, the campaign masterfully fuses luxury with a bold attitude. Gabbriette showcases pieces from the Jimmy Choo 2026 Bridal Collection, all of which maintain a sense of authenticity rather than appearing excessively styled. She exudes an elevated version of herself, a choice that exudes confidence.
The shoes take center stage in this collection. The SACORA sandal stands out with intricate craftsmanship, featuring approximately 1,969 pearl embellishments that shine elegantly without appearing overdone. The new FAIZ pump, draped in romantic lace, caters to brides seeking a classic touch, while the AZIA elevates glamour with over 5,000 stones for a striking effect. For those wanting to make a statement, the red satin FAYA pump adorned with a grosgrain bow adds a daring flair.
Gabbriette captures the essence perfectly: a single pair of shoes simply isn’t enough. She’s right; a wedding day encompasses various moments—from the ceremony’s grace to the reception’s flair, and perhaps even an after-party reveal.
What stands out most is the candid nature of it all. Yes, weddings celebrate love, but they also symbolize empowerment, confidence, and looking fabulous. Jimmy Choo embraces this truth without hesitation.
Bridal fashion has just become intriguing once more.
