ISAMAYA, the innovative beauty brand founded by famed makeup artist Isamaya Ffrench, presents an intriguing new campaign featuring the captivating Julia Fox.
The latest collection, Industrial 2.0, reimagines the brand’s signature offerings, adding exciting new products such as a pressed pigment palette and an illuminating lip serum. With a contemporary chrome and metal-inspired aesthetic, this collection provides a forward-thinking perspective on beauty.
Alongside the introduction of new metallic hues for the Liplacq 2.0 lip serum, the Industrial Color Pigments Palette debuts as well, showcasing creamy wet powders and shimmering chromes. The beloved lip serum is now available in two striking shades: “Metal,” a cool metallic silver with a sheer web-like wash, and “Rust,” a bold rusty orange infused with shimmering gold.
Joining forces with Julia Fox for this campaign is the skilled photographer and creative director, Richie Shazam. Shot by Aidan Zamiri in South London, the campaign emanates inspiration from BDSM art, resulting in a visually empowering and striking environment. Marking the launch of Industrial 2.0, ISAMAYA also commits to supporting the LGBTQIA+ charity, Outside Organization, highlighting its dedication to inclusivity and diversity.
Discover the mesmerizing campaign above and visit ISAMAYA’s official website to explore and purchase the groundbreaking new collection that embodies a daring, futuristic vision of beauty.
