Rising pop star Olivia Rodrigo takes center stage in Lancôme’s latest advertising initiative for the L’Absolu Rouge Drama Matte lipstick line. In her role as the brand’s newest ambassador, Rodrigo introduces two stunning makeup styles that reflect the bold and adaptable essence of the collection.
In one captivating image, Olivia dazzles wearing shade 430, Plum Addiction. Her sleek ponytail and striking burgundy dress amplify the edgy elegance of her look. In another notable pose, she sports shade 399, Haute en Pink, matched with a stylish knit top and her trademark flowing dark locks, creating a softer yet equally magnetic appearance.
The L’Absolu Rouge Drama Matte collection from Lancôme now includes 10 new vibrant shades, bringing the total to 18. The lipsticks feature a refreshed formula enriched with ceramides, ensuring a sumptuous matte finish while keeping lips hydrated and comfortable throughout wear.
Accompanying the campaign is a commercial that features Olivia’s popular track “Get Him Back.” As Rodrigo strikes confident poses for the camera, she demonstrates the adaptability of the matte lipsticks, ideal for those looking to make a bold impression, whether opting for a daring plum or a bright pink tone.
