Gracie Abrams redefines everyday beauty in her latest role as the face of Hourglass Cosmetics’ Summer 2025 campaign, beautifully captured by the esteemed photographer Ben Hassett.
The campaign, themed “Any Time, Any Place, Any Wear,” chronicles Gracie’s daily journey from the gentle morning glow to a stylish night out. It highlights natural yet sophisticated makeup looks, featuring Hourglass favorites like the Vanish Airbrush Concealer and Veil Hydrating Skin Tint, alongside the introduction of their new Illusion Priming Moisturizer.
In her statement, Gracie emphasized that her music and makeup philosophies are rooted in authenticity. “When I compose a song, I focus solely on being true to myself. The same goes for beauty—I have no interest in hiding my essence,” she expressed. “Hourglass provides me with products that allow me to feel genuine and self-assured, regardless of the setting or time of day.”
The gentle, luminous imagery of the campaign reflects Gracie’s natural yet compelling aura, demonstrating that effortless beauty remains timeless.
