Hailey Bieber is taking center stage for Valentine’s Day 2026 as the star of Victoria’s Secret’s latest initiative, aptly named A Very VS Valentine’s. Launched on January 7, the campaign embodies romance infused with a contemporary twist, featuring a combination of gentle fabrics and whimsical details that cater to all types of festivities.
In the visuals, Bieber dons the Heart Chiffon Unlined Bralette, paired elegantly with the coordinating Heart Chiffon Bikini Panty. This ensemble is airy, transparent, and exquisitely crafted, adorned with understated heart motifs that exude a playful charm. The design prioritizes comfort while maintaining an alluring aesthetic. It’s lingerie meant for real wear, not just for show.
Additionally, the campaign showcases cozy alternatives, such as the Glazed Satin Heart Short Pajama Set. Made from luxurious fabric with a relaxed fit, this set is ideal for laid-back Valentine’s celebrations or a cozy night with friends. To elevate the romantic atmosphere, Victoria’s Secret highlights the Very Sexy Euphoric and Very Sexy Blush Eau de Parfums, adding a fragrant dimension to the overall Valentine’s vibe.
Accompanied by models Isabeli Fontana, Maty Fall Diba, and Alexis Carrington, Bieber remains the standout figure, radiating a serene confidence throughout the images. The campaign envelops viewers in a soft, romantic aesthetic that feels modern, presenting a variety of lingerie, sleepwear, and beauty selections to suit every interpretation of Valentine’s Day.
