Grace Van Patten and Jackson White are showcasing their on-screen rapport beyond the screen in Calvin Klein’s recent Valentine’s Day campaign. The real-life couple from Hulu’s Tell Me Lies are the faces of the brand’s new Our Calvins initiative, which embraces themes of intimacy, comfort, and modern minimalism.
The campaign, captured and helmed by Zora Sicher, takes place in a sun-drenched Brooklyn residence, creating an intimate, almost voyeuristic atmosphere. The images eschew stiff poses in favor of capturing genuine, candid moments. The couple is seen cooking, lounging, showering, and cuddling, all wearing items from Calvin Klein’s exclusive Valentine’s collection.
The styling remains simple yet assertive. Grace dons the Icon Cotton Modal Unlined Bralette along with coordinating briefs that sit flawlessly against her skin, prioritizing comfort over formality. Jackson sports the men’s Icon Cotton Stretch underwear, layered with a basic white ribbed tank top and distressed denim, presenting a look that feels both relatable and intimate.
Several pieces in the collection showcase a refreshed version of the CK emblem, subtly visible upon closer inspection. The Cotton Poplin Shirt and Brief are available in a unique pink striped pattern that playfully nods to Valentine’s Day without veering into novelty. The colors softly contrast with a backdrop of whites, denim blues, and flesh tones.
The success of the campaign lies in its effortless authenticity. Sicher’s team encouraged the couple to move freely and naturally throughout the space, allowing spontaneous gestures to inform the photography. The outcome is a series of shots that resemble a quiet, shared morning at home rather than conventional advertising.
With the Our Calvins campaign, Calvin Klein emphasizes genuine connections, and Grace Van Patten alongside Jackson White perfectly embody that sentiment. The campaign radiates intimacy, ease, and an undeniable bond, making it one of the brand’s most heartfelt Valentine’s initiatives to date.
