Chart-topping artist Dua Lipa, recognized for her album “Future Nostalgia,” steps into the role of YSL Beauty’s Global Makeup Ambassador. In doing so, she breaks new ground and challenges conventional beauty definitions.
The 28-year-old pop star, celebrated for her catchy melodies, is collaborating with the esteemed beauty brand to delve into self-expression and creativity through the medium of makeup.
Having been the face of the Libre line since 2019, Dua shared her enthusiasm about this new venture, saying, “To me, makeup and fragrances offer another avenue of self-expression, allowing me to tap into my creativity, playfulness, and uniqueness. I’m excited to embark on this new journey with YSL Beauty.”
In a striking promotional image for YSL, Dua radiates confidence with a bold look, showcasing a glimpse of her black bra beneath a daring mesh catsuit, embodying the chic yet edgy style that YSL Beauty represents.
Dua’s collaboration with YSL goes beyond standard endorsements; she leads the campaign for the launch of the YSL LOVESHINE collection, an exciting new makeup range that emphasizes the concepts of self-expression and individuality.
Praising Dua’s captivating persona, Stephan Bezy, International General Manager of YSL Beauty, stated, “Dua Lipa brings an electrifying dynamism to our brand. She inspires women not just to wear makeup but to express their identity and beliefs through it. Her influence embodies a celebration of uniqueness, encouraging everyone to embrace their own beauty with confidence.”
The YSL LOVESHINE launch will unfold in three phases, beginning with the introduction of the Candy Glaze. The second phase will see the unveiling of the YSL Loveshine Wet Shine Lipstick on March 15th. Anticipation builds for the final phase, featuring more YSL LOVESHINE products, expected to launch later this year. Stay tuned for exciting opportunities to shine and express your uniqueness through makeup.
