Dakota Johnson is entering an exciting new phase in her fashion journey. The actress has officially unveiled her involvement with Calvin Klein in the label’s Spring 2026 campaign, delivering imagery that resonates with the brand’s renowned essence: effortlessly chic, self-assured, and subtly alluring.
Captured by photographer Gordon von Steiner, the campaign emphasizes minimalism and comfort—two hallmarks of Calvin Klein’s enduring style. The visuals present Johnson clad in a variety of unpretentious ensembles featuring the latest in underwear and denim, styled to exude a natural vibe rather than being overly refined.
A highlight of the campaign showcases Johnson in Calvin Klein’s Ultralight and Icon Cotton Modal underwear. These designs aim for a sensation of near weightlessness, providing gentle support and a contoured fit while ensuring everyday comfort remains paramount. Additionally, Johnson models the Perfectly Fit Ultralight Bra, which employs innovative supportive technology while preserving the well-loved barely-there feel synonymous with Calvin Klein undergarments.
Denim also plays a pivotal role in this collection. Throughout various campaign images, Johnson sports relaxed jeans that embrace the classic American style that the brand embodies. The Baggy Jean lends a casual silhouette, while the Archive High Rise Slim Jean evokes a sense of ‘90s nostalgia with its tailored structure. Completing the denim selection is the Relaxed Trucker jacket, adding a timeless, laid-back element to the look.
The campaign’s overall atmosphere is purposefully intimate. Rather than relying on extravagant settings or elaborate styling, the spotlight remains on Johnson and the garments themselves. This choice creates an ambiance reminiscent of serene home moments, where confidence and comfort seamlessly coexist.
Johnson expressed her enthusiasm for the campaign’s theme, emphasizing how authentic Calvin Klein pieces feel upon wear. She believes the project encapsulates the liberation and self-assurance tied to simply being oneself.
