Abby Champion shines in the new Tommy Hilfiger Spring 2026 campaign, capturing the essence of a sun-soaked atmosphere. Alongside Patrick Schwarzenegger, they embody the effortless elegance of casual glamour, merging Palm Beach classicism with contemporary flair.
Captured by Lachlan Bailey, the images evoke a never-ending fashionable garden gathering. Picture manicured landscapes, striped lounge chairs, and a vintage Cadillac that seems right out of a classic film. The narrative reflects quintessential American aesthetics infused with a warm, relaxed vibe.
Abby glides through her surroundings with ease, including a notable outfit where she leans casually against the classic car, sporting a chic beige trench layered effortlessly over a striped knit and denim ensemble. This look strikes a perfect balance between sophisticated ease and practicality, combining structure, homage to Tommy’s roots, and grounded denim.
At the poolside, she transitions into a striking orange textured dress that shifts the atmosphere entirely. The vibrant hue is bold yet refined, while the slightly structured fabric maintains a sporty nuance. It accentuates her silhouette beautifully while allowing natural movement. Paired with minimal accessories and a sun-kissed glow, this look exudes confidence without appearing forced—an admirable trait of a truly wearable campaign piece.
Patrick complements her style with tailored trousers, crisp shirts, and a relaxed blue button-down worn over casual shorts. This ensemble strikes an ideal balance of refinement and effortless sophistication.
The campaign further features icons such as Lionel Richie, Iman, and MGK, showcasing a blend of different generations that aligns seamlessly with Tommy’s ever-evolving narrative.
As we anticipate Spring 2026, it’s clear we’re excited for what’s to come.
For more insights into Abby’s style journey, check out her previous stint in Tommy Hilfiger’s denim campaign.
