The iconic Paco Rabanne has officially embarked on an innovative journey into the realm of beauty, unveiling its very first makeup line.
With makeup artist Diane Kendal at the creative helm as the Global Beauty Creative Director, Paco Rabanne seeks to blend elements of fashion and beauty while appealing to a younger demographic. In a significant rebranding move, the beauty line will be branded as “rabanne” in lowercase, showcasing the label’s dedication to integrating into the beauty sector.
The initial collection features four distinct categories: “Eyephoria,” dedicated to mesmerizing eye products; “Rouge Rabanne,” focusing on luxurious lip options; “Nudes,” aimed at creating a flawless complexion; and “Arts Factory,” which includes versatile products inspired by artistic creativity.
Staying in line with its signature futuristic vision, the makeup range displays elegant and glossy gold and silver metallic packaging, embodying the brand’s renowned design ethos. Priced between $20 and $40 USD, the collection will be rolled out slowly throughout the year following its unveiling at Paris Fashion Week.
Paco Rabanne’s entry into the beauty arena offers an exhilarating new phase for this celebrated fashion brand, broadening its creative landscape and inviting beauty aficionados to explore its distinctive fashion-infused allure. Keep an eye out for the launch of this enchanting makeup collection, crafted to inspire and delight.
