JISOO embraces the new year of 2026 by blending pop culture with American style, showcasing Tommy Hilfiger’s Lunar New Year capsule prior to its official unveiling. As the January 2026 digital cover star for Vogue Hong Kong, the Blackpink member introduces the collection through a meticulously curated editorial that emphasizes Modern Prep aesthetics.
For the cover shot, JISOO sports a leather baseball jacket layered over a twill mini shirt dress, complemented by knee-high boots that enhance the overall silhouette, projecting confidence rather than nostalgia. While this look is characteristic of Tommy Hilfiger, it represents a modern twist. Traditional preppy items are stripped of embellishments and worn with an emphasis on proportion and materiality.
The concept of the Lunar New Year capsule is consistent throughout the editorial, showcasing clean lines, a controlled palette, and subtle heritage nods. JISOO’s styling emphasizes both structure and comfort, underlining her connection with the brand. “The classic preppy silhouette reflects why I have a fondness for Tommy Hilfiger,” she notes, echoing the collection’s purpose without overshadowing it.
Another standout look details the nautical theme embedded in the capsule. JISOO poses in an ivory quilted jacket over a red-and-white striped knit polo, paired with a black pleated mini skirt and classic loafers. The color palette subtly alludes to the symbolism of the Lunar New Year while avoiding overt costume looks. The use of red is thoughtful, balanced by black and white to keep the appearance versatile and contemporary.
Throughout the capsule, Tommy Hilfiger incorporates knot motifs symbolizing reunion and connection. These elements are thoughtfully embedded in the garment’s construction and graphics rather than serving merely as decorative features. The overall effect is wearably chic, designed for repeated styling rather than a singular occasion.
The editorial, envisioned by photographer Yoon Ji Yong and fashion directed by Iemi Chu, showcases every detail with care. Stylist Choi Ja Young meticulously curates each ensemble, while hair stylist Lee Seon Yeong and makeup artist Hwang Hui Jung provide a polished, refined appearance. The minimalist production setting allows the clothing and JISOO’s charisma to dominate the visual narrative.
This Vogue Hong Kong cover positions the Lunar New Year 2026 capsule as more than just a seasonal offering. It articulates the collection as an evolutionary step in Tommy Hilfiger’s Modern Prep philosophy, grounded in tradition yet styled for contemporary tastes. With JISOO representing the campaign, it resonates with a global audience that appreciates clarity, confidence, and timeless design imbued with purpose.
