Hailey Bieber and Tate McRae are setting new standards in lip cosmetics with the unveiling of Rhode’s latest innovation: Peptide Lip Shape. The promotional campaign stars Bieber alongside McRae, as well as models Yoon Bae, Anyier Anei, and Mahi Kabra, emphasizing the brand’s blend of skincare and makeup in this innovative lip liner.
Peptide Lip Shape transcends the typical lip liner, crafted with short-chain amino acids that enhance hydration and smoothness while contouring the lips. It also boasts fenugreek extract, which gives an added lift to the lips’ natural shape. With 11 adaptable shades ranging from soft neutrals to cooler tones, the product provides playful names such as “Lift,” “Press,” “Bend,” and “Flex” for each color.
The formula is easy to use, allowing a simple swipe to define the lips, whether opting for the natural shape, adding fullness through overlining, or going for a bold, monochromatic application. Individual Peptide Lip Shape units are priced at $24, while a set of four can be purchased for $92, enabling customers to curate their favorite shades.
Since its establishment in 2022, Rhode has experienced significant growth, including a recent launch in the Canadian market. The introduction of Peptide Lip Shape further solidifies the brand’s commitment to skincare-focused innovation, seamlessly blending beauty with wellness in each offering.
“We are transforming the lip liner landscape with a product that not only contours but also nurtures,” Rhode stated in its official release. With McRae and Bieber spearheading the initiative, this campaign represents a proactive step forward for lips and the brand’s interpretation of beauty.
