Dua Lipa reunites with YSL Beauty in a campaign that embodies a spirit that is both playful and alluring. The latest initiative, featuring the Libre Berry Crush fragrance, captures a more tender and suggestive tone within the well-known scent series, while still maintaining its distinct edge.
Directed by Diane Kunst, the campaign is shot as a cinematic experience that embraces the female perspective, prioritizing intimacy above grandeur. Lipa navigates through the visuals exuding serene confidence, with her styling reflecting a mix of laid-back and purposeful elements. Her look is fresh and contemporary, highlighting her natural skin and soft radiance, allowing the fragrance to shine without distraction.
The Libre Berry Crush fragrance represents a new direction for the line. Expert perfumers Anne Flipo and Carlos Benaïm have reinvented the classic lavender foundation by incorporating vibrant raspberry nectar and creamy coconut notes. This blend creates a bright and immediate sensation, akin to indulging in succulent fruit, while still being anchored by the warmth of Moroccan orange blossom. The result is a sweeter, more gourmand experience.
The bottle itself embodies this elevated attitude. Designed by Suzanne Dalton, it features a sleek, tuxedo-inspired silhouette with the prominent gold Cassandre logo elegantly curved to follow the angular form. Topped with a slanted black cap, the design imparts a sculptural quality that resonates with the poise of the individual using the fragrance.
Under Dua Lipa’s guidance, the launch of Libre Berry Crush feels like a significant event rather than just another fragrance introduction. With its sugary, bold profile and wearable nature, it offers a refreshing reinterpretation of a beloved classic.
