Modelones has introduced its latest brand ambassador, the popular nail artist Sarah Haidar (@heluviee), who boasts more than 1.8 million followers and a substantial influence within the beauty industry. Recognized as the “Pinterest Hand Girl,” Sarah has taken on the role of Global Pro Nail Artist for Modelones.
Her distinct nail artistry, characterized by pearlescent touches, organic forms, and minimalist aesthetics, is at the forefront of current design trends. From lustrous cat-eye patterns to vibrant jelly gel combinations, her creations seamlessly merge everyday practicality with creative artistry.
Sarah will work closely with Modelones to create innovative collections, utilizing her talent for spotting trends and her commitment to providing accessible, professional-grade nail care.
“I admire how Modelones consistently delivers fresh and trend-driven products,” she expressed. “They truly grasp the desires of nail enthusiasts, particularly as we approach summer and beyond.”
Among her favorites in the collection is Shade 2614—a sparkling, beach-inspired light blue. “This shade captures the essence of a mermaid. It reflects light beautifully—it’s soft, fresh, and incredibly versatile.”
Sarah officially embarked on her collaboration during Modelones’ 10th anniversary tour in the U.S., titled 10-Year On The Go, which took place on May 25, 2025. This event commemorated a decade of progress and community engagement. “The atmosphere was electric,” she reflected. “It felt like a genuine celebration of creativity and confidence.”
Since its inception in Los Angeles in 2015, Modelones has successfully expanded into over 30 countries and garnered a global audience exceeding 10 million fans. The brand has partnered with prominent figures like Tom Bachik and has been featured in publications such as Glamour, Bustle, and ELLE. Its recent product showcase at the Eiffel Tower, along with top reviews on Amazon, highlights its remarkable growth.
With Sarah Haidar now part of the team, Modelones is poised to elevate its nail artistry—and your nail care—like never before.
