SKIMS always makes a splash with new launches, and this time is no different, showcasing Kylie Jenner as its lead feature.
Jenner, the renowned beauty entrepreneur, is the face of SKIMS’ latest initiative, introducing the “Everyday Cotton” line— a collection of elevated wardrobe staples meant to blend comfort with style.
Captured by the renowned fashion photographer Mert Alas, the campaign adopts a stripped-back approach. Jenner is seen in sleek, minimalist looks, particularly in the new Triangle Bralette and coordinating Thong, featuring soft, neutral hues such as “Cocoa Heather,” “Light Heather Grey,” and “Snow.” This restrained color selection is not only wearable but also perfectly aligns with SKIMS’ trademark subtle style.
So what about the fit? That’s truly where it excels.
The triangle bralette, adorned with gentle straps and a softly shaped cup, delivers light support while ensuring superb comfort. The cotton material embraces the body without clinging, offering a barely-there sensation. When paired with the matching thong, the appearance becomes seamless and uncomplicated—void of embellishments and unnecessary frills. These are simply well-tailored, body-hugging essentials that feel deliberately crafted.
“Participating in the Everyday Cotton campaign was a joy,” Jenner stated in a press release. “Cotton is a fundamental fabric for daily wear, and this collection truly captures that essence. The bras and underwear are incredibly soft, exceedingly stretchy, and wonderfully comfortable. The fit is exceptional—just what you would anticipate from SKIMS.”
Kim Kardashian echoed this sentiment, noting that this launch is not just about introducing more basics, but refining what already exists.
“Everyday bras and underwear should meet the same level of thoughtfulness as the rest of your wardrobe,” she remarked. “People don’t necessarily need more basics; they’re seeking improved options. With Everyday Cotton, we took beloved styles from SKIMS and reinterpreted them using the softest premium cotton.”
This new collection features 10 unique styles, all designed from breathable, stretchy cotton meant for all-day wear—comfortable enough for relaxing yet polished enough to make you feel styled, even if only you get to appreciate it.
SKIMS has consistently demonstrated its talent for transforming simple launches into significant cultural events, and featuring Kylie Jenner, one of the most photographed figures in fashion, only elevates that impact.
The Everyday Cotton line is set to launch on February 17 on the SKIMS website. Historically, these items tend to sell out quickly, so don’t miss out.
